Salesforce Solution for the Marketing & Publication Industry

The leading publication from the UK received a customized Marketing Cloud that meets business requirements. Know how.

About the Client

The client is a leading UK-based publication company providing all the different

reading materials like e-books, books, journals, articles, etc, to its customers across the globe.

Industry:

Project:

Marketing

Marketing Cloud

Cloud Science Labs assisted the Global Marketing Publication with increasing productivity and marketing returns.

The Challenge

The client faced issues with the system and was unable to perform efficient business operations across their stores. The client needed several customized solutions for their publication. Their objective was:

To build personalized emails that will display the content in the local language.
To send email recommendations based on the customer’s browsing behavior.
To understand end customers' preferences, embed a new form on their currently running website.
To reflect all tracked data in the sales cloud.

Driving Growth with Salesforce.

The Solution

Cloud Science Labs experts provided the following solutions to each of the client's challenges. Cloud Science Labs helps in:

Creating personalized content
Enabling additional attributes for better tracking of results.
Creating Cloud page–web form to embed in website.
Synchronizing Sales Cloud Objects into Marketing Cloud.
Developing Short code/long code for text messages.
Enabling dynamic sender profile to make it more personalized for end customers.
Creating a Multilingual profile center, adding unsubscribe, and subscription center.

Technology Implemented

Following were the technical requirements for fulfilling the client’s project:

Salesforce Marketing Cloud
HTML
SQL Query
Amp Script
Server-side Javascript

The Result

With a successful solution implementation by the CSL team, the client received:

1. Personalized Communication:	Personalized emails, customer journeys and web forms customized to individual customer needs.
2. Data Management and Localization:	Automating content into different languages based on geographic location.
3. Localized Content Display:	Using AMPscript, the content is displayed in the local language.
4. Integrated Communication Journeys:	Customers get informed about new in-stock books, journals, and articles with emails along with SMS notifications,.
5. Comprehensive Data Tracking:	The application of contact ID/ Lead ID helped to track customer behavior, and preference data and push it back to Sales Cloud for detailed tracking.

The Project Benefits

The CSL team's collaborative efforts brought significant benefits to the client's business operations. They were able to:

Create Personalized Content:	Develop highly personalized content for better customer engagement.
Enhanced Tracking:	Enable additional attributes for better tracking of results.
Web Integration:	Receive a cloud page with a web form to embed the website.
Data Synchronization:	For seamless data integration.

Multilingual Support: A multilingual profile center with an unsubscribe and subscription option fulfills the diverse customer needs.

Conclusion:

Cloud Science Labs project implementation for the client significantly increased their ROI on marketing efforts. By leveraging the Salesforce Marketing Cloud platform, CSL enhanced its business productivity, personalized customer engagement, and streamlined operations, driving better results in less time.

Ready to upgrade your marketing strategy for business? Contact Cloud Science Labs to harness the power of Salesforce Marketing Cloud and boost your business ROI.