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Salesforce Solution: A Robust Salesforce CRM for Arabian Real Estate’s Digital Success
Arabian Real Estate company received a modernized CRM system, integrated with multiple platforms with robust and seamless functionality across various channels. Know how this enhanced the client’s property management.
About the client
The client, Arabian Estate offers premier brokerage and advisory services for acquiring and selling significant land assets. The client business model prides itself on an independent team brokerage specializing in residential and commercial properties. It's their mission to give everyone dependable and cost-effective access to the Dubai real estate market.
Industry:
Project:
Real Estate
Real Estate Platform Transformation with Salesforce
CSL delivered a comprehensive Salesforce solution for Arabian Estates, integrating multiple platforms and enhancing property management.
The Challenge
The Arabian Estates Team was using an outdated CRM and needed to find a new technology solution to match their growth and goals moving forward:
Their existing system has limited functionalities.
Trouble integration with other technologies.
Limitations with old CRM.
The existing CRM was not configurable.
Access multiple channels with one system.
The team was looking for better enhancement and automation.
Boosting Productivity with Salesforce.
The Solution
Cloud Science Labs architected an integrated solution using Salesforce. The CSL agile scrum project team developed, tested, and delivered the following critical business features:
Functional and Business deliverables:
1. PropertyBase Support helps resolve the issues related to the property base packag | 2. Data integration with 5 Different Channels, can submit listings directly from their systems. |
3. Reports provide agents and management with property listing data. | 4. ManagePackage provides an integrated user interface. |
5. Onboard the CRM helps them to import their database from the legacy CRM. | 6. Data Management and Integration Thousands of property listing data are managed with Salesforce and Integrated with Arabian Estates. |
7. Automation & Notifications, via email and text, provide a fast and convenient data flow for listin | 8. Contract Onboarding Package to build Automation, providing solutions to unresolved concerns from Integration support and Propertybase Support. |
Salesforce Tools & Technologies Implemented
Lightning Web Components (LWC), Apex Triggers, Custom Labels and Process Builder per Salesforce developed Standards.
Web Portals Bayut, Dubizzle, PropertyFinder, and Website.
Salesforce Lightning for the user interface.
Flow builder to provide a flawless flow of data and automate the process.
Apex executes flow and transaction control statements on Salesforce servers in conjunction with calls to the API.
Visualforce pages and the Apex Controller to provide the required customizations.
HTML5 and Visualforce to view and download the Sold flyer in PDF format.
Custom security roles to manage security and permission, including existing Profiles, Permission sets, Field level security, Object Level security, and session setting and modification as needed.
The Result
As a growing real estate agency, Arabian Estates has been able to streamline and provide the necessary tools for their modern-day agents. Cloud Science Labs' intelligent action plans and PropertyBase’s Web app capabilities have allowed Arabian Estates:
To stay connected while working from their mobile phones.
Accessible for real-time reporting.
Benefits from the scalability that Propertybase offers.
Conclusion
Arabian Estate's collaboration with Cloud Science Labs resulted in improved operational efficiency, better customer engagement, and increased market presence. CSL is dedicated to providing tailored solutions that drive significant growth and satisfaction for our esteemed client in the real estate industry.
Looking to boost your business? Reach out to Cloud Science Labs and see how we can help you succeed.