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Salesforce Marketing Cloud Solution: Customized Strategy for Travel Services

CSL delivered a customized marketing strategy to the client and helped them create personalized, relevant content based on user bookings. Know how this was made possible with Salesforce Marketing Cloud.

About the client


The client is a leading US-based travel services provider, providing value-for-money flight, hotel bookings, and car rental services to its customers, nationally.

Industry:
Project:

Tourism and Travel

Marketing Cloud Project for Travel Service provider

Cloud Science Labs implemented Salesforce Marketing Cloud, which helped target customers with personalized marketing campaigns, driving sales.

The Challenge


The client needed help with email marketing and was looking for flexibility in marketing communications and developing a personalized email for their customer journey. The client wanted to:


  1. Use email communication to provide timely and meaningful information.

  2. Provide its users the flexibility and option to choose how they receive alerts and news: via email, in-app messages, or SMS.

  3. Develop personalized email touchpoints that span the customer journey.

  4. Develop and implement customized campaigns for its customers.

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Driving Growth with Salesforce

The Solution


Considering the client’s requirements, Cloud Science Labs created a new marketing strategy, prioritizing email and mobility. CSL delivered:


  1. Multiple customized emails that led to high-value interactions and engagements with their customers. These campaigns were both promotional and value-driven.

  2. Mechanism Implementation that allows users to select their preferred method of contact with the client.

  3. Integrated digital channels for better customer service, like Zencloud. This integrated all the digital channels for the client, including email, Facebook, and Twitter. This helped collect customer feedback, reviews, comments, and opinions under a single, unified view and be able to respond to them on respective channels from within that unified portal.


Additionally, the CSL marketing cloud team worked with the client team to create personalized, relevant content, based on user bookings.


Technical Requirement

1. Salesforce Marketing Cloud

3. SQL Query

2. HTML

4. Amp Script


The Project Benefits


Cloud Science Labs’ Salesforce Marketing Cloud service delivered significant benefits to the client, including:

Personalized Communication:

Customized emails to each user's preferences deliver relevant and timely information, adding to the user experience.

Flexibility in Communication:

The client’s users can choose their preferred way of receiving updates– whether via email, text SMS, or in-app messages. This added to the convenience and satisfaction of the user.

Enhanced customer Engagement:

Custom-designed campaigns bring potential interactions, and boost engagement with users.

Efficient Content Creation:

Collaborative efforts with the client resulted in personalized content delivery, based on user bookings, and increased conversion rates.


Conclusion


Cloud Science Labs successfully addressed the client’s challenges with the latest cloud marketing services. We remain committed to delivering innovative solutions that solve your business problems.


Let personalized marketing campaigns be the game changer for your business. Contact Cloud Science Labs and start your journey to achieve increased sales!

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