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Salesforce Solution: Upgrading Social Media Marketing with SocioShare

With Salesforce SocioShare, users can effortlessly post diverse content on WhatsApp, Facebook, LinkedIn, and Instagram, ensuring their messages reach a wider audience. Here’s how SocioShare makes it possible.

About the Product:

SocioShare is a Salesforce App Exchange product modified/customized by a Cloud Science Labs expert to address the challenges and enhance client projects. SocioShare upgrades marketing efforts by enabling users to introduce products and share feeds across major social platforms helping increase customer engagement, strengthen relationships, and enhance brand presence across popular channels.

Industry:
Project:

Salesforce App-Exchange product

Sociol Share

Socio Share, an innovative App-Exchange product by CSL experts, ensures messages reach a broader audience, increasing brand presence across multiple popular channels.

The Challenge:

Cloud Science Labs experts collaborated to solve the limitations of Social Share.


Following were the limitations and issues of the tool:

File Size Limit:

The tool has an issue with the maximum size limit of 6 MB for sending files. The CSL needed to send were large.

Handling Big Files:

The CSL team had difficulty planning and managing the transfer and uploading of large files.

Posting on WhatsApp:

WhatsApp doesn't offer a way to directly post messages through an API, which made it challenging to use this channel for project needs.


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Improving Business with Salesforce

The Solution:

  1. Bypassing File Size Limits: To bypass the Apex limit of 6 MB for callouts, CSL utilized LWC to handle the callouts. This allow users to send larger files successfully


  2. Efficient File Scheduling: Implemented an additional server to manage the scheduling of large files. We enabled the functionality to send and schedule files for posting on specific dates and times.


  3. Integrated WhatsApp Posting: Integrated a third-party tool to facilitate posting on the WhatsApp channel.


Technology Utilized:


  • LWC (Lightning Web Component)

  • Apex

  • Node.js

  • AWS (EC2)

  • PostgreSQL


Services Integrated:


  • WhatsApp

  • Instagram

  • Facebook

  • LinkedIn

The Results:

The app, SocioShare, level-up marketing by allowing users to introduce products and share feeds across major social platforms. With SocioShare, users can effortlessly post diverse content on WhatsApp, Facebook, LinkedIn, and Instagram, ensuring their messages reach a wider audience. This leads to increased customer engagement, stronger relationships, and enhanced brand presence across popular channels.

Project Benefits:

The client receives a unified, impactful, and streamlined digital presence with the SocioShare tool. Following were the project benefits after the successful implementation of the Salesforce SocioShare:


  • Broader Audience Reach

  • Effortless Content Sharing

  • Targeted Customer Engagement

  • Enhanced Brand Presence

  • Integrated Device Features

  • Multipurpose Use


Marketing Tool: Promote products, services, and special offers across multiple social media platforms.


Brand Building: Share valuable content consistently to strengthen brand presence in the digital marketplace.


Product Promotion: Introduce new products and services to a broad audience, ensuring maximum visibility and engagement.

Conclusion


Cloud Science Labs experts customized SocioShare– an effective solution for businesses to manage their social media marketing efforts. We are committed to innovating and delivering advanced technologies to give that extra boost to your business.


Tired of using multiple social media platforms to boost your digital presence? Make it easier with Salesforce Socio Share. contact us today!

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