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Building Digital Presence: A Crafting Industry Success Story
In the era of fast art, the traditional art of knitting craft was revived by enhancing its online presence and driving sales through a targeted digital marketing strategy.
About the Client:
The client is a cherished family-owned brand known for its superior needlecraft tools. They manufacture superior quality needlecraft tools and crochet accessories.
Industry:
Project:
Crafting and Knitting Supplies
Enhanced Online Visibility & Sales
Cloud Science Labs boosted a family-owned needlecraft brand's online visibility by 150% in organic traffic and help drive a 200% rise in social media mentions through targeted digital marketing and influencer partnerships.
The Challenge:
Despite having a strong product lineup and loyal customer base, the client faced several challenges in maximizing their online potential.
Moderate Online Visibility: | The website needed to rank more competitively on search result pages (SERPs) for many relevant keywords. |
Untapped Social Media Potential: | Although the brand was on social media platforms, engagement and reach were lower than desired. |
Lack of Influencer partnerships: | The client needed to fully leverage influencer partnerships to drive brand awareness and sales, despite the popularity of knitting and crafting communities online. |
A need for a robust Google Ads strategy: | Previous attempts at running Google Ads campaigns were not optimized, leading to high costs per click (CPC) and low conversion rates. |
The Solution:
Cloud Science Labs helped the client overcome challenges and approached with a multi-faceted digital marketing strategy. CSL solutions involved:
SEO: | We re-optimized the website with targeted keywords, and engaging content, leading to improved search rankings and increased organic traffic. A content strategy was also developed, focusing on blog posts, tutorials, and guides to improve the site’s authority. |
Google Ads Optimization: | CSL digital marketing experts restructured ad campaigns, focused on high-intent keywords, and used advanced targeting techniques to improve ad performance and reduce costs. |
Influencer Marketing: | CSL partnered with influential figures in the knitting community to create authentic content driving brand awareness and traffic. These influencers created authentic content, including tutorials, product reviews, and giveaways, which significantly level up brand awareness. |
Social Media Marketing: | CSL reworked social media profiles with a strategic content calendar, interactive posts, and user-generated content to increase engagement and follower growth. |
The Result:
Through targeted SEO, optimized Google ads, and impactful influencer collaborations, the client experienced a significant boost in their digital presence and sales. Following were the results, the client experienced:
SEO Success: Major keywords moved to the first page of Google, resulting in a 150% increase in organic traffic.
Google Ads Performance: The click-through rates improved by 45%, with a 30% reduction in cost per click and a 35% increase in conversion rates.
Influential Marketing Impact: A 200% increase in social media mentions and a 25% boost in sales during the campaign period was noticed.
Social Media Growth: There was a 60% increase in engagement noticed, and te follower count grew by 40%.
The Project Benefit:
The client, a beloved brand in knitting and crafting, now enjoys enhanced visibility and engagement in the vibrant crafting community.
Conclusion:
Cloud Science Labs’ digital marketing experts optimized Google Ads, targeted SEO, revitalized social media efforts, and impactful influencer collaborations to increase the client’s digital presence and sales performance. By addressing the specific challenges and strategically deploying resources, CSL helped the client establish an identity as a leading brand in the knitting and crafting community both online and offline.