Digital Marketing Solution for Visibility And Conversions

The client, a leader in 3D printing and industry 4.0 solutions, faced significant digital marketing challenges to establish their market position. Cloud Science Labs helped the client improve their online presence and engagement with potential customers. Know how.

About the Client:

The client is a leading provider of professional 3D printing and Industry 4.0 solutions for enterprise, industrial, and education applications. Founded in Chicago, the client has expanded its reach globally. The company offers a curated selection of 3D printers, materials, scanners, and software, all backed by industry-leading service and support. With over 20 years of success, the client’s company is recognized for its Industrial and Desktop 3D printing expertise.

Industry:

Ink & Printing E-commerce

Project:

Strategic solutions for engagement boost

Cloud Science Labs helped a top 3D printing company achieve a 60% increase in organic traffic, a rise in conversions, and better engagement through a comprehensive digital marketing strategy.

The Challenge:

The client, despite having a solid reputation, struggled with low search visibility, making it difficult for customers to find them online.

Low search visibility:	The client’s website struggled to rank for essential keywords, making it difficult for customers to find the company online.
Poor keyword ranking:	The website did not rank well for important keywords.
High PPC costs:	The client faced stiff competition in their Pay-Per-Click (PPC) campaigns, leading to high costs with lower-than-expected return on investment (ROI).
Underutilized social media:	The social media channels were not effectively leveraged, missing key opportunities to build their brand and engage with their target audience.
Content gaps:	The website lacked the comprehensive content needed to educate potential customers and convert leads.
Slow website performance:	Slow loading times and poor mobile optimization negatively impacted user experience and conversion rates, making it difficult to retain visitors.

Driving visibility, engagement, and measurable growth for brands

The Solution:

To overcome these challenges the client company partnered with Cloud Science Labs' digital marketing team, implementing a comprehensive strategy across SEO, Google Ads, Social Media Marketing, Content Marketing, and Website Development.

SEO: Conducted thorough keyword research and optimized the client’s website to improve search rankings.

Google Ads: Created targeted PPC campaigns, adjusted bids for cost-effective performance, and implemented retargeting strategies to re-engage previous visitors.

Social Media Marketing: Revitalized their social media channels with engaging content and targeted ads, significantly increasing audience interaction and brand visibility.

Content Marketing: Filled content gaps by producing informative blog posts, product tutorials, and white papers, positioning XYZ as an authority in the 3D printing space.
Website Development: Redesigned the website for better user experience, improved speed, and optimized conversion pathways.

The Result:

Through CSL's strategic digital marketing approach, the client’s company improved its online visibility and the results were remarkable:

SEO:	The client achieved top rankings for targeted keywords, leading to a 60% increase in organic traffic and a surge in qualified leads.
Google Ads:	The optimized PPC campaigns reduced the cost per conversion by 25% and boosted overall conversions by 35%.
Social Media:	The client’s social media grew by 50%, with engagement rates rising by 40%, improving brand awareness.
Content Marketing:	The newly added content increased the time spent on the site by 45%, strengthening customer trust and driving more inquiries.
Website Performance:	The website’s loading times improved by 30%, bounce rates dropped by 40%, and conversion rates increased by 20%.

The Project Benefits:

Following were the benefits the client received from the successful implementation of the digital marketing strategy.

1. Re-designed Website:	The website redesign enhanced user experience with faster load times, mobile optimization, and streamlined conversion pathways, leading to higher conversion rates.
2. Advanced Tracking:	Advanced tracking tools and lead capture features improved customer interaction and provided valuable insights for ongoing optimization.
3. Expanded Reach:	Targeted ads and active community engagement expanded the client’s reach, strengthened brand loyalty, and connected with key industry decision-makers.
4. Drive Higher ROI	The PPC strategy improved ad relevance and reduced costs by creating targeted campaigns with customized ad copy and dynamic bid management. A/B testing, ad extensions, and retargeting enhanced visibility, click-through rates, and conversion opportunities, driving higher ROI.

Conclusion:

The client’s journey from digital under-recognition to becoming a recognized leader in the 3D printing market is a testament to the power of a well-executed digital marketing strategy. By improving SEO, optimizing Google Ads, revitalizing social media efforts, and improving website functionality, CSL helped the client achieve substantial growth in a competitive industry.

Get visibility and conversions for your business with CSL’s digital marketing solutions. Contact us today!